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Sync Licensing is whenever your music is synchronized to moving picture. In order for productions or studios to use your music they need a license or a "Synchronization License".
Other resources: "What is sync licensing?"
Depending on the source (Film/ TV/ Trailer/ Ad/ Promo etc Music Supervisor) of the Brief, this may vary a good deal. Essentially a breakdown of the music needs (sometimes accompanied by a reference track or tracks), the rights they are seeking, indication of budget, and any other pertinent info rel...
In this case the music can be used out of context as well as in context – for example
it can be used in a specific scene (in context), as well as in a film trailer or advert
(out of context) whether or not that trailer / advert features the scene that the music
was originally licensed for.
This refers to a developer – for example a music software developer, a video game
developer, a website developer, etc.