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What is sync licensing? ads games pitching & licensing trailers tv/film

Sync Licensing is whenever your music is synchronized to moving picture. In order for productions or studios to use your music they need a license or a "Synchronization License".

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What is a "Brief (or Creative Brief, Search)?" ads custom music games trailers tv/film

Depending on the source (Film/ TV/ Trailer/ Ad/ Promo etc Music Supervisor) of the Brief, this may vary a good deal.  Essentially a breakdown of the music needs (sometimes accompanied by a reference track or tracks), the rights they are seeking, indication of budget, and any other pertinent info rel...

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What is "Out of Context Use?" ads games songwriting & producing trailers tv/film

In this case the music can be used out of context as well as in context – for example
it can be used in a specific scene (in context), as well as in a film trailer or advert
(out of context) whether or not that trailer / advert features the scene that the music
was originally licensed for.

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What is "Context?" ads songwriting & producing tv/film

The context of use is essentially what’s going on in the film / scene / advert that the
music is being synchronized with. This is one of the key drivers in determining sync
fees.

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What is a "Bumper?" ads songwriting & producing tv/film

A short piece of music that is used to transition between two scenes or segments in
radio or TV, e.g. the music you hear before or after commercials.

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