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Sync Licensing is whenever your music is synchronized to moving picture. In order for productions or studios to use your music they need a license or a "Synchronization License".
Other resources: "What is sync licensing?"
Depending on the source (Film/ TV/ Trailer/ Ad/ Promo etc Music Supervisor) of the Brief, this may vary a good deal. Essentially a breakdown of the music needs (sometimes accompanied by a reference track or tracks), the rights they are seeking, indication of budget, and any other pertinent info rel...
In this case the music can be used out of context as well as in context – for example
it can be used in a specific scene (in context), as well as in a film trailer or advert
(out of context) whether or not that trailer / advert features the scene that the music
was originally licensed for.
The context of use is essentially what’s going on in the film / scene / advert that the
music is being synchronized with. This is one of the key drivers in determining sync
fees.
A short piece of music that is used to transition between two scenes or segments in
radio or TV, e.g. the music you hear before or after commercials.