What does "all-in" mean?

agreements & contracts master & publishing rights pitching & licensing
When you license both the sound recording (master rights) and the song (publishing
rights) for one “all in” fee.
 
Ex: $10K "all in" mean $5k to license the master copyright and $5K to license the publishing copyright.
 
 
Other Resources: Guest Interview 02/02/22 @31min 55sec